The Challenge
Oscar-winning Cartoon Saloon had a new IP on their hands: Skunk Fu!, the story of a fish-out-of-water (or skunk-out-of-America) martial arts misfit finding his feet in ancient China. Brilliantly conceived. Now it needed a full brand to match.

The Idea
Take a killer character and build a world around him. Every mark, colour, typeface and trading card had to feel like it belonged in the same dojo.

The Work
Working shoulder-to-shoulder with the Cartoon Saloon team in Kilkenny, we developed the full brand universe: logo, character profiles, guidelines, graphics, typography and a merchandise range robust enough to survive a four-year-old's enthusiasm.

The Impact
Skunk Fu! aired across 26 episodes on CBBC, RTÉ and Cartoon Network, won the IFTA Award for Best Animation, and proved that a skunk with a solid brand system can go a very long way.