Hilton – Time Better Spent

The Insight

No matter who you are, time is our most commodity. We spend so much of it frivolously looking at our phones and when what we really seek is connection. It often takes getting away from it all – taking a trip – to remind us what matters. The true value of these trips lies in the memories we create together.

The Idea

So, let’s not waste any more time opening hundreds of tabs searching questionable travel websites. Hilton has over 100 years of experience creating connections. Its history is made up of unique guest stories and discoveries. With over 7,500 hotels globally, we can be trusted to give you the comfort you require in the heart of the best locations in the world.

And when you arrive, we have the experience and local knowledge to ensure you have time doing the things you love.

Time is better spent with Hilton.

The Impact

Time Better Spent was rolled out on Instagram, YouTube and Facebook and translated into six languages: English, French, Italian, German, Spanish, and Arabic. The campaign was well recieved.

Deliverables included

125+ Multi-lingual Social Films and Statics
10+ Retargetted Films
Animated Cinemagraph Suite
Press Ads
Campaign Microsite
Designers Toolkit
Hotel Toolkit