The Challenge
Severn Trent was voted the best water in the UK, but even great water gets taken for granted. The task was to get people across the region – from Wales to the Midlands – to cherish it, not waste it.

The Idea
Our Water – a unifying brand platform giving shared ownership to something that literally connects communities.
Because Severn Trent water doesn’t recognise borders. It flows through them – linking counties, homes and generations.

The Work
We created a powerful new brand platform and cultural transformation purpose designed to last seven years.
One that celebrates regional pride while reminding everyone that the best water in Britain deserves care, not complacency.

“Miss it when you’re away, love it when you’re back” water.
“Can’t get cuppas like this anywhere else” water.

The Impact
Our Water gave Severn Trent a voice with heart, humanity and purpose — turning utility into unity.
Because if we all do our bit today, our grandkids’ grandkids will thank us tomorrow.