Chiesi Farmaceutici – Made Different
The Idea
Celebrating the vast intelligence across this ground-breaking B-Corp company, we created the brand platform:
‘Made D!fferent’.
A versatile creative wrapper for the coming year. This thought permeated every aspect of the launch event, from the plethora of inspiring speakers who championed individual thinking to the 1,000 strong attendants, including Doctors, Nurses, Specialists, and Patients.
The Challenge
Chiesi Farmaceutici required an overarching creative idea to theme all comms for the upcoming year.
Launching the campaign at their prestigious 3-Day Global Annual Event, Customer Week, in Parma, Italy,
The Impact
A huge multi-faceted and incredibly successful 3 day event.
Deliverables included:
Original Creative Concept and brand toolkit
Complete floor-to-ceiling branding across multiple auditoriums
Hero films, ambient animations and music cues for each speaker
Live Broadcast to a home audience of 2,000+ viewers
Experiential dining and cocktail experiences
Interactive art installations
Branded speaker presentations
DOOH across 20+ interactive screens
50+ Inter-connected signage system
Event-specific social app.