The Challenge
To celebrate Etihad’s renewed partnership with Manchester City FC, we needed more than a standard sponsorship reveal.
The goal: connect the precision of the players with the polish of the airline – and show that both are powered by one thing: good choices.

The Idea
The Lost Ball – a playful livery launch film that blurs the line between sport and service. From fancy footwork on the pitch to flawless moves in the cabin, every moment celebrates the shared excellence of Etihad’s crew and City’s stars.

The Work
Filmed between London and Abu Dhabi, the campaign mixed cinematic craft with subtle humour – turning a plane reveal into a global moment for fans.

The Impact
A fresh, entertaining way to show Etihad’s personality in partnership with Manchester City – proving that when skill meets style, everyone wins.