The Challenge
Few brands in the UK are as loved or as visible as ITV.
The task: refresh a national institution without erasing its character.

The Idea
Working closely with the ITV branding team, we created the now-iconic Caterpillar logo – a dynamic identity that flexes and reflects the world around it. Vibrant, adaptive and modern.

The Work
A full rebrand, guidelines and premium coffee-table brand book brought the new identity to life – celebrating design, motion and colour in perfect balance.

The Impact
The caterpillar marque still thrives today, evolving across many channels, genres and formats without ever losing its personality. A masterclass in branding that moves with the times, and the stories it tells.