ITV – Rebrand
The Brief
One of the most watched, well-known and loved brands in the UK was due a rebrand. Working with an amazing team at ITV as part of the branding team. The iconic Caterpillar design was created.
The Idea
The iconic Caterpillar design was created along with a full supporting guidelines document in the form of a premium coffee table book. The dynamic logo reflected the colours surrounding it, remaining vibrant yet a part of the scene it inhabits.
Impact
Still alive and well today, the brand marque has flexed across a huge variety of supporting channels and programmes without losing its identity, punch or vibrancy.