The Challenge
A 25th anniversary can feel like a full stop.
For BW, it was no more than a comma, a moment to pause, reflect and re-ignite what’s next.

The Idea
BW25+UP – part celebration, part provocation.

25 years, 250 people, and hosted by their own 25-year olds.
An event built on ambition, uniting clients, collaborators and future-thinkers for an evening of connection, conversation and curious cocktails.
A bold, beautiful space became a catalyst for what’s next in work, leadership and the planet.
And BW’s secret sauce? Bottled and shared with love.

The Impact
The event sparked pride inside the business and signalled evolution to the world.
Not just 25 years done – but 25 years done right.
And a clear message: BW isn’t slowing down. They’re stepping up.