The Insight

After 25 years of building better workplaces, BW wasn’t slowing down, they were stepping up. But this milestone wasn’t about a look back. It was a launch forward. BW25+UP became a moment to reflect, reset and rally the people who’d take BW into its next chapter.

The Idea

We designed an event with ambition at its core – BW25+UP.

Not just celebrating the last 25, but looking towards the next 25.part party, part provocation. BW25+UP brought together clients, collaborators and future-thinkers for an evening of conversation, connection and curious cocktails. A bold, beautiful space sparked new thinking. A live panel explored what's next for work, leadership and the planet. And BW’s secret sauce? Bottled and handed out with love.