For The Achievers – CMC
The Challenge
CMC are the new proud partners of GB Snowsport, but rather than slapping a logo on the side of a pair of goggles we wanted to do much more and have a legitimate reason for such a strong partnership.
The Idea
We created a long-lasting brand platform to begin their partnership.
We explore the idea that achievement isn’t just a moment, it’s the result of unseen,
relentless battles fought both in the mind and through micro-moments of discipline.
It’s about finding your unique advantage: the mental edge that separates Achievers from everyone else. Whether this is sport, performers, or, of course, professional traders.
The Impact
We launched a range of films, adverts, OOH, social content and Achiever interviews celebrating the spilt-second decision making needed in both high-risk trading and snowsport.