The Challenge
CMC’s partnership with GB Snowsport needed more than a logo on a helmet, it needed purpose. Something to unite two worlds, built on precision, pressure and performance

The Platform
For The Achievers – a brand idea celebrating the mindset shared by these elite athletes and elite traders. Because achievement isn’t luck. It’s grind. It’s the unseen hours, the split-second decisions, the mental edge that separates those who dream from those who do.

The Work
We launched a campaign spanning film, OOH, social and CMC Edge Talks – an interview series exploring the parallels between high-risk trading and high-speed sport.

The Impact

• A partnership with purpose.

• A platform built to last.

• And a bold new chapter for CMC – now a global movement for Achievers everywhere.