The Challenge
Plasmon has been trusted by Italian families since 1902. Their mascot, Trotto the Tiger, had the heritage and the charm. What he needed was a few more adventures.

The Idea
We put Trotto to work. A series of short animations starring him alongside the actual products: wrangling Dino Pasta Shapes, crunching Puff Crisps, balancing towers of Biscotti. Pre-roll adventures built to stop thumbs before they hit "skip."

The Work
Created on a shoestring (almost no existing assets, even less budget), we built a suite of YouTube interstitials and in-store films that gave Trotto a proper personality and gave the range some much-needed shelf life.