The Challenge
Pre-investment, active investors had no direct line to the companies they were looking to back. No real insight, no access to leadership, no single place to make sense of it all. CapX saw the gap.

The Idea
A web-portal built on the premise that the best investment tool is a straight-talking CEO. We launched a new brand – Spotlight from the ground up, combining interactive webinars, exclusive video content and live company metrics into one destination. Then we set up a dedicated film division to put founders and chief executives on camera, speaking directly to potential investors without a PR filter in sight.

All live here: https://cmccapxspotlight.com/

The Work
Brand, platform, film production, and social content, all built in-house and running continuously. The LinkedIn presence keeps the pipeline warm between webinars.

The Impact
Sign-ups grow weekly. The brand is still in early innings, and already the one to watch.