The Challenge
A new baby range from one of Europe's most trusted infant brands. The brief: announce it in a way that felt as warm as the product itself.

The Idea
Welcome to the World.
Newborns and new products share the same first moment. We borrowed the language of birth announcements to launch the Bio range, wrapping simple product visuals in the universal shorthand of new life.

The Work
OOH across Europe, in multiple languages, let the world's oldest greetings do the heavy lifting for the continent's most trusted baby brand.