The Challenge
People don’t really think much about the ingredients of their Bubble Tea.

The Idea
We stretch their brand platform of How Tea Is Meant To Be to include the different ‘chapters’ of making world-class Bubble Tea drinks.

The Work
A series of short animations to play in-store and across DOOH, each one celebrating different ‘chapters’ – from growing the leaves, infusing them, purifying the water, personalising your drink and enjoying with friends.

The Impact
A series of easy-to-view films – much easier than watching a long documentary on tea.