The Insight

The world is awash with brightly coloured Bubble tea cafés on every street corner from Seoul to Southend. But Gong cha isn’t like other bubble tea brands; they're the real deal. With their own tea gardens in Vietnam, Taiwan and Sri Lanka, they grow real whole-leaf tea picked by generations of tea masters long before it’s turned into the vibrant, milky, bubbly tea you‘d find in one of their cafés.

The Idea

We launched the brand platform with a fun, fast-moving spinning film with Gong cha at the centre – growing the tea (at high altitude), the flavours of the tea (modern and creative) and how tea should be enjoyed (with friends).

The Impact

The platform launched simultaneously in 2,100 stores across 28 countries with ambient in-store digital screens, DOOH and, of course, across social. It continues to build brand equity.